Skims Hits $5 Billion Valuation: A Tactical Look at Kim Kardashian’s Brand Power

The Numbers Behind Skims’ Latest Valuation

Skims raised $225 million in the financing round conducted in November 2025. The financing round had a lead investor, Goldman Sachs Alternatives, with participation by affiliate funds of BDT & MSD Partners. This investment brought a valuation mark of $5 billion for the brand: it was $4 billion in July 2023, when it had raised $270 million in Series C, led by Wellington Management.

The company reported net sales of $750 million in 2023, an increase from $500 million the previous year. This revenue growth is based on publicly reported projections and widely circulated financial summaries.

More Than Shapewear

Launched in 2019, Skims initially focused on shapewear. It now operates as a multiproduct consumer brand. Its current offerings include loungewear, basics, swimwear, and menswear, the last of which debuted in late 2023.

While direct-to-consumer e-commerce was once its primary sales channel, Skims has expanded its physical retail presence. As of November 2025, the company operates 18 stores in the United States and two franchised locations in Mexico. Further international expansion is expected, though specifics remain unconfirmed.

Who Is Building This Brand?

Kim Kardashian serves as co-founder and leads product and brand development. Jens Grede, also a co-founder, is the CEO and handles strategy and operations. Emma Grede is also a co-founder of the company.

This leadership setup, born from a mixed public influence and operational execution, has remained constant ever since. This clarity in roles ensured brand sustainability over the years.

Performance Signals Market Readiness

In 2022, the revenue of Skims hit a record $500 million. In 2023, the number rose to $750 million. Thus, the brand has seen steady growth while maintaining a very clear product identity and keeping a lean distribution model.

Meanwhile, the company’s valuation rose from $3.2 billion in early 2022 to $4 billion in mid-2023 and $5 billion by late 2025. The progression underscores investor confidence alongside sustained consumer demand.

Investor Perspective

Led by Goldman Sachs Alternatives in November 2025, the latest round also hosted the affiliated funds of BDT & MSD Partners. Previous investors, such as Wellington Management, joined previous rounds, including the $270 million Series C round in July 2023.

Investor interest in Skims is mainly spurred by good revenue growth, strong brand architecture, and customer loyalty. Analysts mostly think it is value-magnifying by virtue of its high margins and growing customer base.

Global Relevance and Reach

The brand SKIMS ships its products worldwide. Its identity has been Arial, which is quite common. Social media traction remains high in markets such as the United Kingdom, Canada, Australia, and several others in the Middle East.

While the company has already expanded into Mexico through franchised stores, more global retail expansion is expected. Reports from the latest funding round confirm plans to accelerate its physical retail footprint.

The IPO Watch

Though there is no official confirmation, public interest in a Skims IPO is growing. With a valuation of $5 billion and nearly $900 million in total funding raised, analysts consider Skims a strong candidate for future listing. No timeline or listing venue has been disclosed.

A Brand Built on Repetition and Restraint

New product releases at Skims do not happen continuously. The brand relies on a select few drops promoted through direct channels, including Kim Kardashian’s social media sites. This strategy for controlled release hence mitigates the risk of overproduction while keeping the product cycle quite tight.

Many consumers go for multiple purchases of an item. The best-selling lines of the brand, such as the Fits Everybody, are considered wardrobe staples. That really reduces marketing cost and therefore generates long-term loyalty.

Final Metrics

  • Valuation: $5 billion as of November 2025
  • Funding Raised: Approximately $895–926 million total
  • 2023 Revenue: $750 million
  • Product Categories: Shapewear, basics, swimwear, menswear
  • Retail Footprint: 18 U.S. stores, 2 franchised stores in Mexico
  • Key Investors (Nov 2025 round): Goldman Sachs Alternatives, BDT & MSD Partners’ affiliated funds

Each figure is based on verified public reporting from Bloomberg, BBC, Reuters, and Business Insider.

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